You’ve probably heard of the marketing quotes that “It takes a customer seven times before they’ll buy from you.” and “The money is in the list”.
Marketing legends like Gary Halbert, Jay Abraham, and Dan Kennedy have been repeating these phrases for decades. They know what they’re talking about.
In short, it means that even if a customer sees your company 10 times, they won’t think twice about purchasing unless they trust you. The key point here is ‘trust’. So how do you get a consumer to be able to trust your brand enough so that when the time comes where they need your product or service – THEY SELECT YOUR COMPANY?
There are 3 main ways when it comes to marketing your company, you’ll see the most return on investment when you do these 3 methods.
1) Get to know your competitors. – Learn who they are and what they’re doing. Find out where they advertise, which shows or publications their ads appear in, what kind of audience their targeting etc…
2) Deliberately create better content than your competitors. – Sounds simple because it is! Spend time evaluating what other companies are publishing in marketing material or social media posts etc… Identify areas that could be improved upon, challenge them or compliment them with something even better. You could even make a list if you wanted to!
3) Don’t flippantly dismiss third-party opinions. – This is crucial for establishing trust. When a customer sees that your company has been featured or endorsed by an independent third party, it can help solidify the idea that you’re an authority in your field. This ranges from online reviews to testimonials on your website.
Of course, there are other methods such as tradeshows, PR, and email marketing which could be extremely beneficial for certain businesses – but if you’re looking to get the most bang for your buck, start with these 3 methods!
So there you have it! Follow these simple tips and you’ll be well on your way to getting your company on a customer’s mind. If you have any questions or would like some more specific advice, don’t hesitate to reach out to us here when looking for wine Hampers Gifts in Thailand. We’re always happy to help!
Wine Hampers Gifts in Thailand
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